Tips For Growing Your Music Fanbase

If you’re looking for ways to increase your music fan base here are some tips you can use to get started. 

1. Know your brand

Before you do anything else, you must know your brand. Your brand encompasses and is impacted by everything you do, from how you present yourself (both in-person and online), to how you communicate with your fans.

2. Engage your fans

You have to engage your fans as much as possible if you want to maintain and grow your following. It’ll require consistent effort on your part to keep them aware of you, deepen the relationships, and ultimately create superfans who will help promote and support your career in the long run.

3. Be consistent

To break through the noise and hold the attention of the music fans you’re targeting, you have to be consistent across all of your communication channels. Whether it’s your email newsletter, social media pages, or new music releases, make sure you give your fans something to expect and look forward to on a regular basis.

4. Use hashtags

Hashtags are a great tool to make it easier for music fans to discover you. Search trending hashtags on social platforms, and use them to connect with niche audiences and topics of conversation that are relevant to you.

5. Embrace streaming and playlisting

Getting your song featured on a popular Spotify playlist can be even more effective at creating buzz for you than getting covered by a blog. Curated playlists are how most fans discover new music nowadays. 

6. Post YouTube covers

When music fans are trying to find a specific song, YouTube is one of the first places they’ll search. Along with uploading your original music to your official channel, posting cover videos will improve your chances of appearing higher in search results and will make you more accessible to new fans.

7. Build relationships with influencers

Relationships are everything in the music industry. One tweet from an influencer with a big following could be a game-changer for your music career. If you’re new to the music business and you have zero contacts, try going out to virtual networking events, conferences, or industry webinars.

There are also plenty of online communities and Facebook groups you can join to build up your network, as well as websites like Fluence that give you access to people who can help promote your music to a bigger audience.

8. Experiment with Instagram and Facebook Ads

If you’ve ever used Facebook Ads Manager before, you already know how to set up Instagram ads, because it all happens on the same platform! Instagram is an excellent tool for both building your artist brand and reaching music fans where they’re already spending a lot of their time online. 

9. Use Show.co’s music promotion tools

Show.co offers an impressive suite of marketing tools that are valuable for artists at any stage. You can use the platform to set up a pre-save campaign on Spotify, premiere a new music video on YouTube, build your email list, and much more. The free tier allows you to get started with basic campaigns and analytics.

Sources:

“17 ways to get more music fans,” bandzoogle.com
”Growth Hacking Your Fanbase: Tips for Independent Artists,” show.co
”How to advertise your music on Instagram,” bandzoogle.com